Here are creative examples from my time at Sprint.
Turning ex Verizon pitchman Paul Marcarelli into a Sprint spokesman was one of the most successful campaigns in the history of Sprint.
In key markets, like New York City, we customized national Paul Marcarelli ad campaign. We used a successful national ad campaign and made it even more powerful by tailoring the message for New Yorkers in out-of-home, social and digital channels. Go here to read more about localized creative.
Most Creative Campaign – B2B Insurance Product
One of the most creative campaigns I’ve ever developed was a B2B campaign for a Sprint enterprise product–sold to insurance companies. The amazing new product was not gaining traction in the market until I created a strategy and our team executed a campaign that focused on a safety benefit instead of a technology benefit.
Please visit my M2M Case Study page for the whole story of the campaign.