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Here are creative examples from my time at Sprint.

Localizing National Campaigns in Key Markets

Turning ex Verizon pitchman Paul Marcarelli into a Sprint spokesman was one of the most successful campaigns in the history of Sprint.

In key markets, like New York City,  we customized national Paul Marcarelli ad campaign.  We used a successful national ad campaign and made it even more powerful by tailoring the message for New Yorkers in out-of-home, social and digital channels.  Go here to read more about localized creative.

Most Creative Campaign – B2B Insurance Product

One of the most creative campaigns I’ve ever developed was a B2B campaign for a Sprint enterprise product–sold to insurance companies. The amazing new product was not gaining traction in the market until I created a strategy and our team executed a campaign that focused on a safety benefit instead of a technology benefit.

Please visit my M2M Case Study page for the whole story of the campaign.